What We Refuse to Sell, and What It Costs Us
Four situations where the correct answer is do not buy anything from us this month, written down so you can hold us to them.
Most companies publish what they sell. Fewer publish what they will not, which is a shame, because it is the more useful list for the person deciding.
Here is ours, in the plainest form we can write it.
1. We will not sell training to someone who cannot yet do the work
If the occupational skill is not there, presentation training produces a better-presented candidate who still does not get hired — and our name ends up attached to that disappointment.
This is why the Capacity Audit exists, and why it refuses below a score of five. It is the only tool we have built whose explicit purpose includes turning people away.
2. We will not sell a diagnosis for a search that has not been run
If you have not applied for anything, there is no evidence, and a diagnosis without evidence is a guess with a price on it. Apply properly for three weeks, keep a record, then come back with something to read.
3. We will not sell the expensive door when a cheaper one is correct
If your problem is one document, you do not need a twenty-day cohort. If your problem is that you cannot find eligible roles, the free job channel and a ₦5,000 search skill are the honest answer, not ₦250,000 of training.
The rule we work to internally is the smallest correct door. It costs revenue on individual conversations. It is the reason people come back.
4. We will not sell to someone for whom the money is this month’s rent
We mean this literally. There is a ₦15,000 book and a ₦35,000 self-paced pack carrying the same method, and a free layer that a great many people never need to spend beyond.
What this costs
Real money, on conversations where the person was willing to pay and we said no. We are not claiming that is heroic — it is a commercial choice, and the reasoning is that a refund and a bad story cost more than the sale was worth, over any timeframe longer than a quarter.
How to hold us to it
If you message us and get a product recommendation before anyone has asked what you can do, what you want and what you have already tried, something has gone wrong and you should say so.
The order is always the same: find out what is broken, fix the earliest thing, and only then discuss whether anything needs buying. You can run the whole first half yourself, free, on this site: the Capacity Audit, the five-question diagnostic and the CV self-scan.
Audit us before you pay us. That order has never changed.